Founders and solopreneurs typically face two challenges: gaining visibility with minimal resources (=distribution problem) and then in the later phases of growth, attracting great talent.

After growing Handpicked Berlin from just 21 to over 10.000 subscribers (plus 15k+ social media followers) in 2.5 years, I've tested many different strategies on audience growth and the effectiveness of different channels.

My newsletter and channels have grown organically through continuous experimentation. This experience has taught me what works and what doesn't.

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What you'll learn

In this focused session, you'll get actionable advice that complements my services:

• Building an audience from scratch with minimal resources (LinkedIn, Instagram, email)
• Creating content that attracts customers, talent or both
• Making yourself or your early-stage startup stand out in Berlin's competitive market
• Leveraging my channels while developing your own audience-building strategy
• Newsletter setup and growth tactics based on my Handpicked Berlin experience

This session helps early and growth-stage founders establish presence while building a team. You'll leave with customized ideas and execution strategies.

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About Igor Ranc

Igor is the founder of Handpicked Berlin, one of the city's largest professional newsletters with over 40,000 followers in the complete ecosystem. After leaving the corporate world (Mercedes, Stuttgart) and trying to start a company as a former corporate shirt he returned to the place of his MBA, Berlin, where he joined one of Berlin's former unicorns, Wefox as a Data/Product Manager. Shortly after joining Wefox in 2022, he launched Handpicked Berlin which quickly gained traction to become one of the most important tech resources in town.

Handpicked Berlin started as a newsletter but is now slowly expanding: from projects like Salary Trends to employer branding activities and other projects ranging from event curation to the development of additional newsletters.

My services:

• Access to my audience for everyone with cool ideas
• Visibility for early projects, founders, and solopreneurs via my newsletter and social channels (for example, if you are looking for beta users, testers or co-founders)
• Consulting on your newsletter strategy and social media growth
• Employer branding activities for startups and projects via Handpicked Berlin and other channels

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Practical Information ‍

• The session is only for betahaus members, and is free upon availability. Check out our co-working memberships for more information.
• To secure your slot please register in advance by booking your session here.
• Sessions can take place online or in-person. 
• Sessions are scheduled for 30 minutes, and preferably are hosted in English (but German is also possible).